Matt Cardle - Starlight [Music Video Premiere]

I wouldn't blame you if you hated Matt Cardle. After all, for a man who does a lot of talking about how he's credible and has put down The X Factor, the show that was his launching pad, numerous times, yet released a totally generic by the numbers pop/rock single Run For Your Life, co-written by Gary Barlow, with the song showing off the wrong sides of Matt's voice.

Of course, there's the pressure to not become another Leon Jackson or any other male winner of The X Factor, to be dropped as soon as a new X Factor winner comes along. However, seeing the way Run For Your Life has plummeted down the chart, his label are rushing out a new single. Smart move. And it appears to be the markedly better Starlight. But that's not anything to go by because Run For Your Life was really terrible, so anything after that would be an improvement. That said, it's still quite a forgettable tune. But at least it's a likeable forgettable tune. The music video doesn't have much going on either, but if you haven't heard it yet, there you go.