David Cook - Fade Into Me [Music Video Premiere]

RCA Records are really pissing away David Cook's This Loud Morning album campaign aren't they? They first kicked off the campaign with The Last Goodbye which was not radio-friendly and hardly had any crossover appeal which helped him get hits from his platinum-selling debut album such as Light On and Come Back To Me. Furthermore, with the dance trend taking over the charts, artists like David Cook have it even tougher to break onto the charts.

After The Last Goodbye underperformed, RCA have decided to release the completely forgettable and album-filler track Fade Into Me. The video itself is one of those "tour memories" kind of videos with clips of David on tour between clips of just David singing. It's obviously a low budget affair, but the good thing is it doesn't look it. Nevertheless, I would rather RCA release Circadian than this standard, generic, MOR rock midtempo.